When you're confident in who you are and everything you represent, you're able to articulate the value of your offerings with authority and authenticity to attract the right audience and achieve goals. With confidence comes the ability to be direct, decisive and gain compliance when needed.


You cannot be confident and certainly can’t lead with confidence without first establishing strong self-awareness.


Be deliberate with where you focus your attention. Look inward for self-discovery. Know yourself. Acknowledge your strengths and weaknesses. Know your team. Know your business. Thoroughly understand the ins and outs of your products/services. Identify opportunities and potential threats. Be ever-mindful of your goals. Practice becoming highly aware of yourself and how to best adapt to your environment. Believe in yourself yet remain humble and embrace uncertainty.

Getting Started

You have everything you need within you. If you don't know this, then it's time to realign with yourself, your business, your deepest values, your purpose, your vision and your mission.

A good place to start is with the well-renowned, freakishly-accurate Myers-Briggs Type Indicator (MGTI) test. It's not only entertaining but extremely useful in getting clear on what makes you unique and awesome. Even if you’ve taken it before, it’s worth revisiting as our personalities evolve.

Take the test now: 

Take the free version now:

Meet Alyssa

One thing about my unique personality is that I’m analytical and fascinated by topics like epistemology, linguistics and phenomenology. I like to use this trait to my advantage to be studious, make connections and create high standards for my work as a strategist whose job is to help businesses inject personality into their brands.

Making Connections

Did you know the word 'personality' derives from the Latin word 'persona' which means 'mask'? The study of personality can be understood as the study of 'masks' that people wear. You can be anyone you want to be when you put your mind to it and believe. Possibilities are endless. What role or character are you “playing”? Have a definite solution. Bring it to life because the show must go on with or without your contributions.