Having a strong brand across all mediums improves relationships, reinforces expertise and contributes to business longevity. It’s crucial that all communication materials are fluid and consistent, portraying your business in the best light.
Many business professionals have a common misconception about branding, thinking of it as simply “having a logo and color palette”. It’s so much more though.
It’s about creating and upholding standards. It involves standardizing not only your entire look and feel, but also your communications, both internally and externally.
You want to make sure your clients can easily distinguish your business from your competitors. As you can imagine, this goes further beyond basic design elements of your visual brand.
It extends into all aspects of your business, from internal communications and expectations to customer service interactions, design elements, packaging (if applicable), marketing promotions, website, content shared on all the various social media and more.
It’s ultimately about influencing the inevitable perceptions of anyone who experiences your business. Therefore, you want to do your best to cover all the bases to create pleasant and memorable experiences at every touchpoint. Your branding is made of interconnected components that should all work in tandem. Your brand strategy encompasses and unifies everything.
Branding is the essential to achieving a successful business. It’s understandable to be overwhelmed by the weight of your choices because the possibilities are endless. That’s when brand strategy sessions are so important! They provide laser focus for your business to achieve its specific goals.
Businesses ebb and flow. Outside factors can cause obstacles in your plans so it’s important to be ready to adapt accordingly at any given time with a strategy that brings you confidence.
Making a name for yourself and becoming known for something is not as complicated as you may think. However, it takes a lot more than simply "looking pretty." It all starts with a decision to claim your brilliance while leveraging your unique expertise.
If your business in need of a new marketing approach, you’re in the right place because branding is my problem-solving area of expertise. Book a 1-hour strategy session with me and let’s see what kind of magic we can work.