Strategy

1-Hour Brand Strategy

Having a strong brand across all mediums improves relationships, reinforces expertise and contributes to business longevity. It’s crucial that all communication materials are fluid and consistent, portraying your business in the best light. Many business professionals have a common misconception about branding, thinking of it as simply “having a logo... Continue reading

Communicating With Confidence

Benefits When you're confident in who you are and everything you represent, you're able to articulate the value of your offerings with authority and authenticity to attract the right audience and achieve goals. With confidence comes the ability to be direct, decisive and gain compliance when needed. Problem You cannot ... Continue reading

5 Ways To Be Authentic on Social Media

How To Be Authentic on Social Media 👩🏻‍💻 A single interaction has the capacity to spawn a blooming friendship. The same goes for business opportunities. Within the space that allows everything to be, there is a constant flow of creating, destroying and rebuilding. Your identity is completely fluid. Just because you see yoursel... Continue reading

Develop a Brand Strategy - A Guide

A Guide To Creating A Brand Strategy Developing a brand strategy can be one of the most challenging steps in the business planning process, but it's a vital step. Branding is often seen as confusing or unimportant as it's difficult to see the tangible benefits. However, without a brand, the b... Continue reading

How To Become An Industry Leader

From Newbie To Top Dog As a startup or new business, you're likely familiar with the distinct struggles regarding financing, especially during the development phases. Investors are looking for the highest potential return on investment and why only a select few get the necessary funding to move forward. This is w... Continue reading

How To Formulate a Marketing Plan

What Is The Purpose of a Marketing Plan? The purpose of a marketing plan is to implement cohesion among all marketing communications to create a positive, authoritative and authentic public image while providing a pleasant consumer experience on a consistent basis. Perception is what defines our realities. Every business decision ... Continue reading

Market Positioning - A Guide To Positioning Your Business

What Is The Purpose of Market Positioning? Market positioning is a brand strategy used to help outline what your business should do to distinguish its products and services to potential customers. As a brand strategist, this is a huge part of my creative process, especially working with startups that are ... Continue reading

Market Research The Right Way

What's The Purpose of Market Research? Branding can change the way people think, feel and act. It is a powerful business tool to share ideas, stimulate passions and inspire your audience. A compelling story creates a personal connection between your audience and your message. To be effective though, market research ... Continue reading